12th Grade Evaluate Market Dynamics Based On Market Trends, Formulate Demand Analysis Framework And Establish Key Priorities To Analyse Target Customers In Identifying Opportunities To Influence The Market Lesson Plan (Retail)

Topic: Evaluate market dynamics based on market trends, formulate demand analysis framework and establish key priorities to analyse target customers in identifying opportunities to influence the market

Objectives & Outcomes

  • To understand the fundamentals of demand analysis and market dynamics
  • To be able to formulate a demand analysis framework based on market trends
  • To be able to analyse target customers and identify opportunities to influence the market


  • Data on market trends
  • Data on target customers
  • Note cards or post-it notes


  • Write the following question on the board: "What do you understand by market dynamics?" Have a brief discussion with the class to understand their understanding of the concept.

Direct Instruction

  • Introduce the concept of market dynamics and its importance in business decision making.
  • Explain the role of market trends, demand analysis and target customers in identifying opportunities to influence the market.
  • Provide examples and illustrations to reinforce the concepts.

Guided Practice

  • Divide students into small groups and give each group a set of case studies.
  • Ask students to analyze the case studies using the concepts discussed in the class and present their findings to the class.
  • Facilitate a class discussion to highlight the key insights and learning points from the case studies.

Independent Practice

  • Ask students to work on a real-life project aimed at analyzing the market dynamics and establishing key priorities to analyze target customers in identifying opportunities to influence the market.
  • Encourage students to use the concepts discussed in the class to gather and analyze data, formulate a demand analysis framework, and propose key recommendations to influence the market.


  • Have each student present their real-life project to the class and discuss the key findings and recommendations.
  • Summarize the key takeaways from the class and discuss the implications of the findings and recommendations on the overall market dynamics.


  • Based on the market analysis framework developed and the target customer analysis conducted, assess each student's ability to analyse and evaluate market dynamics and formulate strategies to influence the market.
  • Assess the quality of the presentation, the depth of the analysis and the effectiveness of the strategies proposed.

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