Campaign Tools Lesson Plan for 8th Grade Students


Objectives & Outcomes

  • Students will be able to identify and describe three campaign tools used by Candidates to win elections.


  • Pictures or diagrams of campaign tools (can be real or imaginary)
  • Handouts with descriptions of the campaign tools
  • Access to a computer with internet for research (optional)


  • Ask students if they have ever heard of campaign tools. Ask them to describe what they are and what they are used for.
  • Display the pictures or diagrams of the campaign tools on the board or projector and ask students to identify what each one is used for.

Direct Instruction

  • Provide a brief overview of the three main campaign tools: advertisements, rallies, and debates.
  • Explain that advertisements are used to communicate a candidate's message to the public through television, radio, or print media.
  • Rallies are used to bring supporters together to show support for a candidate and to generate excitement and momentum.
  • Debates are used to allow candidates to present their positions and ideas to the public and to allow the public to assess their strengths and weaknesses.

Guided Practice

  • Provide students with a handout containing examples of advertisements, rallies, and debates.
  • Ask them to analyze one example of each type of campaign tool and to describe how it is used to aid a candidate's candidacy.
  • Lead a class discussion to discuss the different ways in which the examples were used and the effects they had on the candidates' campaigns.

Independent Practice

  • Provide students with a handout containing additional examples of advertisements, rallies, and debates.
  • Ask them to analyze two additional examples of each type of campaign tool and to create their own advertisements, rallies, and debates for a hypothetical candidate.
  • Have them present their advertisements, rallies, and debates to the class.


  • Review the three types of campaign tools discussed in the lesson.
  • Ask students to reflect on the importance of these tools in helping candidates win elections.
  • Encourage them to become more engaged in politics and to participate in the electoral process.


  • Observe students during the class discussion and during the independent practice to assess their understanding of the topic.
  • Evaluate class presentations to assess students' ability to effectively use the chosen campaign tool to help a candidate win an election.

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